Kenya Airways has opted for Amadeus e-Retail to provide Travel Guard insurance to passengers. The Kenyan carrier is to also offer insurance services through its call centre as the airline seeks to boost its ancillary revenues.
As an Amadeus partner and travel product supplier, the insurance and assistance provider’s services are integrated in the Amadeus e-Retail online airline booking engine and its Altéa Call Centre platform.
Travel Guard Worldwide chief marketing officer Bob Gallagher said: “The offer of travel insurance at the time of the air ticket purchase not only provides a benefit to the customer, it also represents an attractive revenue stream for the airlines.”
Amadeus travel services business group director Marcos Isaac added: “Revenues other than tickets are expected to account for $56 billion or 12% of total airline revenues in 2010, according to IATA.”
"The insurance offering would allow the three carriers to capitalise on the new revenue opportunities and strengthen their ancillary strategy”.
Amadeus Insurance is available worldwide in more than 50 markets, adopted by more than 38 global and local insurance companies. Several online travel agencies and airlines have chosen to distribute Amadeus Insurance via the e-Retail booking engine. A few examples are: HRG, Weco Travel, AFAT, Manor, Finnair, BMI, Qantas, Air France, TACA, Air Caraibes, Corsair.
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