The big story on airline branding for the last three weeks has been Kulula's audacious and funny rebranding.A 101 guide to the different parts of the plane.So much conversation has been generated on social media be it Twitter,Flickr,Friendfeed or blogs.If you haven't heard of Kulula's rebranding ,then you must be living on Mars.
Here is a nice little piece from Shashank Nigam,the 'certifiable' airline branding and social media geek whose wonderful blog Simpliflying was recently voted the Second Best Aviation Blog in the world.As Shashank says,"Now here’s one plane that’s bound the become the kids’ favorite. In fact, I bet that adults would be intrigued too. I’d let the pictures do the talking, and you be the judge."
Enjoy the read.I will resume my posts later in the week with an inside look into African Aviation.Great week and a BIG HUG to you all!
South Africa's Kulula Airlines goes back to basics with Flying 101 re-branding